f.rock fashion is a house label of Australia’s Largest online designer network founded by Helen Sattler. Helen also a designer, started f.rock fashion as an excuse to get dressed up and over the past 5 years is has grown into a national network, providing PR, Marketing, Distribution, Sales and promotional opportunities for Australia’s emerging designers.
So to mark the launch of a whole new website, Helen decided to launch her own label.
The ‘Beautiful Girls’ Collection is a collection of different looks and styles for your authentic self. The authentic self is not what’s in fashion, it’s not what you see on the outside of a person, but the authenticity of the person that hides behind their mask.
Helen consults with her clients to find the true source of who her clients really are, to create unique and individual pieces that reflect the beauty within as it should be without.
The f.rock fashion ranges are limited collections and will be available in the f.rock fashion online store www.frockfashion.com